FUNRULY is an immersive design studio specializing in the creation of memorable experiences through story, brand and architecture.  With a passion for the theater of space and an experience driven by story, our objective is simple ... create a fresh experience; something that people remember, desire and talk about!  We are both artist and architect, dreamer and doer; an interdisciplinary studio that thrives on delivering exceptional spaces that connect with guests.  So when you are ready to venture into the highest heights of the blue sky process to dream your next project, we'll provide the oxygen.  Because after all ...



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what we do


Site Design

Site design includes the layout of the buildings, roadways, landscape features and other site specific objectives.  It takes into consideration setbacks, easements, and municipal codes along with natural site features.  It has a tremendous influence on the project, and must work collaboratively with the other objectives of the program.


Guest Experience

We live in an experience driven world.  Guest experience is vital for creating a successful space that is capable of  transcending more than just the transaction it was designed for.  We develop the story and the way in which guests interact with the space.


Branding and Trade Dress

Developing and orchestrating the brand in a space helps deliver the message, image and experience.  The method by which it is woven into the design is critical in reinforcing the value of the story being told.  It is a vital component in creating recall and ancillary value.


Interior Theming

We design with light, color, texture, and materials in developing spaces.  The interior design process is integrated in helping to tell both the story and create the suspension of disbelief for guests.  Thoughtful design is given to reinforce the story being told.


Exhibit Design

The design of the exhibit is meant to celebrate the subject matter in such a way that it does not compete or distract.  It involves leveraging the senses and preserving the authenticity of the presentation.  Is is an intimate point of contact between the guest and the subject matter.  The design requires careful attention to detail.


Concept Design

Concept design takes form through a variety of media.  It includes renders, digital 3D models, fly throughs, physical models, prototypes and other media.  We make the intangible idea tangible for the client, the investor, and the promotion.


Master Planning

By developing high-level

long-term planning documents, we are able to provide a road map that helps inform and guide future growth and development. The master plan is about making the connection between the program, the spaces, people, and the overall experience.


Space Planning

Space planning is closely related to the interior design process. It includes defining spaces for particular activities, experiences, circulation patterns, public versus private spaces, and code analysis to name a few.  It is a forward thinking process that ultimately drives the final design.


Graphic Design

Through the graphic design process we create visual communication that incorporates imagery and text to create logos, identities, signage  and promotional materials that help foster and guide the experience.  Graphic communication, way finding, and illustrated imagery serve to  create excitement and anticipation


who we serve

We create experiences and spaces for a

wide variety of clients and market sectors.

Our clients include ...

  • Architects

FUNRULY was founded by a licensed architect, but not necessarily to practice architecture as much as to provide innovative experiential design with a strong working knowledge of the "architectural perspective" in a project.  As architect, designs are considered in their deliverable state from the earliest initial discussion.  We assist other architecture studios as an "experience consultant", much like they might engage a structural engineer or MEP engineer.  If you have a space that you want to elevate beyond the four walls, and you are looking for someone who not only creates innovative designs but understands how it needs to be built ... we want to partner with you!


  • Retailers

How are you competing with the AMAZON effect?  What can you do to differentiate your brick and mortar space to drive demand?  How are you blurring the line between transaction and experience?  Although this is a very complex discussion, it comes down to transcending the transaction space and creating an experience that takes advantage of the physical environment to add value and reinforce your brand!


  • Restaurateurs

FUNRULY has extensive experience in creating, transforming, and developing the restaurant experience from both the themed design & development that works in conjunction with the brand, all the way through the architectural requirements to execute the delivered space.  Now more than ever, experience is vital to compliment your menu and increase the demand for your hospitality offering.


  • Mall Owners

From the overarching "community" of your mall culture to seasonal experiences, FUNRULY offers unique ways to activate your space, build community, and drive traffic that makes your space highly desired and attractive among prospective tenants.


  • City EDDs

The right experience builds community, and the right community builds experience.  FUNRULY can create a sense of place, events that drive involvement, and interaction that creates connection.

  • Zoos / Museums / Aquariums / Planetariums

Whether you want to create a new interactive kiosk, themed trash receptacles to teach stewarding of the environment, or gamifying an attraction; no project is too small or obscure.  We dream big even on small tasks.  With our complimentary experience in restaurant and retail, we can also assist in those areas that represent revenue generation.


  • Theme Parks / Water Parks & FECs

FUNRULY offers blue sky services to help draw out the wild, the outlandish, and the memorable never before seen ideas that lie deep within your IP.  From food carts to lands, we just see things differently, love to explore, and aren't afraid to take risks.


  • Developers

FUNRULY offers a complete range of design services to developers including master planning, programming, site design, entitlement services, concept design ... and much more.  We have the ability to take the routine and elevate it, including repurposing spaces in an ever changing marketplace.


  • Medical Service Spaces

FUNRULY offers creative immersive environments that can help ease the tension of an otherwise uncomfortable space.  Beyond simply creative interiors, we develop a connection for even the most anxiety driven spaces.  Patients of any age will appreciate a space that offers a respite experience.

  • Schools and Learning Centers

Make learning fun, hands on, messy, thought provoking, and social.  We can gamify your learning objectives, create problem solving challenges, and make the intangible tangible.


  • Corporate Centers and Show Rooms

From corporate events to show room exhibits, FUNRULY can transform the objective into an immersive experience that creates excitement and social buzz.  Whether permanent, seasonal, or product launch specific we have the ability to produce an event or presentation worthy of the company behind it.


  • Other?

We thrive on challenge - doing the never before been done.  If you have a space you want to activate and engage guests, we want to talk.  Please feel free to reach out for a creative consultation!


examples of our work


let's chat

We love to connect!  Whether you are looking for ways to create a new experience, looking to collaborate on a new project, looking for new opportunities, or simply want to talk shop ... we want to hear from you!  With a passion for the immersive experience, we sincerely want to encourage you to reach out and contact us to discuss your needs!  Use the form on this page to tell us more about you and your interest in FUNRULY.  You may also call or email using the contact information below.  Either way, we look forward to connecting!

drop us a line to schedule a creative consultation...


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employment ...

We are always looking for unique individuals who are passionate about guest experience ... while we may not have an open position presently, we like to keep an open mind and look for potential opportunities.  Please feel free to send a resume and online portfolio to to express an interest.