WHAT WE DO
1
WE DREAM IT
Using a variety of methods, processes, and unique ways of looking at BIG IDEAS, we help ideate spaces that elevate the experience and reinforce the brand and objectives of any space. We do this generally by the following, but we also do so much more depending on the project and it's objectives.
Blue Sky
Every project starts with a blank canvas ... an empty white sheet of paper. By using proven brainstorming methods we develop ways of thinking about a subject and accomplishing the objective that is both new and original.
Guest Experience
We live in an experience driven world. Guest experience is vital for creating a successful space that is capable of transcending more than just the transaction it was designed for. We develop the story and the way in which guests interact with the space through that story.
Concept Imagery
Concept design takes form through a variety of media. It includes renders, digital 3D models, fly throughs, physical models, prototypes and other media. We make the intangible idea tangible for the client, the investor, and the promotion presented to all stakeholders.
2
WE DESIGN IT
As both a design and fabrication firm, in addition to being a licensed architect, we approach each project with a forward looking lens from day one. The design of each of the items that make up the space and experience are considered with both a "how to build it" as well as a "budget consideration" filter in designing each item without compromising the design intent. In this way, the "WOW" factor is maintained, and the bottom line including both budget and scheduled are respected.
Master Planning
By developing high-level
long-term planning documents, we are able to provide a road map that helps inform and guide future growth and development. The master plan is about making the connection between the program, the spaces, people, and the overall experience.
Graphic Design
Through the graphic design process we create visual communication that incorporates imagery and text to create logos, identities, signage and promotional materials that help foster and guide the experience. Graphic communication, way finding, and illustrated imagery serve to create excitement and anticipation.
Full Service Architectural
As both a design studio and architectural firm, we provide a full service solution from concept design through final occupancy. Using tried and true methods for the design, production, and engineering of a space, we are able to deliver the space not just dream it. We frequently work with other architecture firms as well, as an "experience consultant".
3
WE DEVELOP IT
Fabrication is an art form in and of itself. From the moment we start the brainstorming process, we are considering how best to fabricate in order to deliver the intended experience. We take value engineering very personally. Our VE process does not default to cutting design, but rather figuring out solutions to provide the same design in the most efficient cost effective manner possible. This is after all the art of the craft.
Shop Drawings
Because we concept, design and fabricate, the process from start to finish the design intent is both guarded and very cohesive. As such, we are constantly looking forward and backward through the entire process until the paint dries to ensure that concept, design, and fabrication is indistinguishable.
Holistic Space Planning
Space planning is closely related to the both the immersive experience and interior design process. It includes defining spaces for particular activities, experiences, circulation patterns, public versus private spaces, and code analysis to name a few. It is a forward thinking process that ultimately drives the final design and allows the guest to immerse themselves into the narrative of the space.
Interior Theming & Design
We design with light, color, texture, and materials in developing spaces. The interior design process is integrated in helping to tell both the story and create the suspension of disbelief for guests. Thoughtful design is given to reinforce the story being told.
4
WE DELIVER IT
We work with a network of of fabricators and installers to maintain the highest level of design during each project, and we take tremendous care to ensure that all shop and field decisions maintain and respect the design intent. Fabrication and installation methods are just as important as every decision and idea preceding it, and therefore no job is complete until the guest experiences it for the first time when the doors open.
Fabrication & Installation
Fabrication does not end once the items that were designed for the space are completed - installation is an integral part of that process as well. Who better to install and finish the project than the team that conceived it and brought it to life from day one. Although installation by our team is not a requirement, it is recommended ... regardless of the fabrication team chosen, we serve as an onsite art director to ensure the vision is completed in accordance with the design .
Exhibit Design
The design of the exhibit is meant to celebrate the subject matter in such a way that it does not compete or distract. It involves leveraging the senses and preserving the authenticity of the presentation. It is an intimate point of contact between the guest and the subject matter. The design, fabrication, and installation requires careful attention to detail to ensure the guest is both emotionally connected and that the narrative is conveyed.
Branding & Trade Dress
Developing and orchestrating the brand in a space helps deliver the message, image and experience. The method by which it is woven into the design is critical in reinforcing the value of the story being told. It is a vital component in creating recall and ancillary value. This art of communication needs to successfully resonate and work in tandem with the balance of the space and features.
