WHAT D ES FUNRULY DO?
Here at FUNRULY, we strive to provide a very complete 360 degree perspective of each project from start to finish. The goal is to "see the project as a first time guest" from day one until opening. As such, we assemble a wide variety of specialized team-members specific to the task and your project specifically. Scroll down to see our capabilities to better understand what we provide. When you are ready, reach out for a creative consultation.
Every project starts with a blank canvas ... an empty white sheet of paper. By using proven brainstorming methods we develop ways of thinking about a subject and accomplishing the objective that is both new and original.
1 :: DREAM IT
We live in an experience driven world. Guest experience is vital for creating a successful space that is capable of transcending more than just the transaction it was designed for. We develop the story and the way in which guests interact with the space.
Concept design takes form through a variety of media. It includes renders, digital 3D models, fly throughs, physical models, prototypes and other media. We make the intangible idea tangible for the client, the investor, and the promotion.
2 :: DEVELOP IT
Site design includes the layout of the buildings, roadways, landscape features and other site specific objectives. It takes into consideration setbacks, easements, and municipal codes along with natural site features. It has a tremendous influence on the project, and must work collaboratively with the other objectives of the program.
Space planning is closely related to the interior design process. It includes defining spaces for particular activities, experiences, circulation patterns, public versus private spaces, and code analysis to name a few. It is a forward thinking process that ultimately drives the final design.
We design with light, color, texture, and materials in developing spaces. The interior design process is integrated in helping to tell both the story and create the suspension of disbelief for guests. Thoughtful design is given to reinforce the story being told.
3 :: DESIGN IT
Branding & Trade Dress
Developing and orchestrating the brand in a space helps deliver the message, image and experience. The method by which it is woven into the design is critical in reinforcing the value of the story being told. It is a vital component in creating recall and ancillary value.
Through the graphic design process we create visual communication that incorporates imagery and text to create logos, identities, signage and promotional materials that help foster and guide the experience. Graphic communication, way finding, and illustrated imagery serve to create excitement and anticipation.
The design of the exhibit is meant to celebrate the subject matter in such a way that it does not compete or distract. It involves leveraging the senses and preserving the authenticity of the presentation. Is is an intimate point of contact between the guest and the subject matter. The design requires careful attention to detail.
4 :: DELIVER IT
By developing high-level
long-term planning documents, we are able to provide a road map that helps inform and guide future growth and development. The master plan is about making the connection between the program, the spaces, people, and the overall experience.
Programming includes researching and quantifying performance and design criteria for a project's goals and objectives. It serves as the guidelines for decision making. Programming is a key exercise in ensuring the project meets the objectives.
Full Service Architectural
As both a design studio and architectural firm, we provide a full service solution from concept design through final occupancy. Using tried and true methods for the design, production, and engineering of a space, we are able to deliver the space not just dream it.